Colorpong developed a comprehensive brand identity for Dataspark, an IT company focused on automation, intelligent automation, and artificial intelligence. The project covered the full spectrum of brand creation: strategic positioning, marketing foundations, logo design, website development, iconography, layout principles, and a distinctive visual language supported by custom illustrations, animations, and video content. The goal was to translate complex AI and automation concepts into a clear, confident, and modern brand that communicates technical expertise while remaining accessible to clients and teams adopting AI-driven workflows. Dataspark supports organizations in building personalized AI strategies and implementing tailored automation solutions. Their team works closely with clients to identify high-impact use cases and equips employees with the knowledge needed to successfully integrate AI into everyday operations. Photography: Jonas Götz Project Management: Katharina Jaster